Written by: Sabrina Peterson
In the world of haircare, where products are often filled with harmful chemicals and fail to cater to diverse hair types, one entrepreneur has emerged as a game-changer. Kim Lewis, the CEO of Curl Mix, has taken the industry by storm with her innovative product line and commitment to providing natural hair care solutions. With a focus on empowering individuals to embrace their natural curls, Lewis has built a brand that celebrates diversity and promotes healthy hair.
Curl Mix was born out of Lewis’ own personal journey with her hair. Frustrated with the lack of effective and safe products for her natural curls, she decided to take matters into her own hands. In 2015, Lewis, along with her husband, Tim, appeared on the television show “Shark Tank” and pitched their DIY subscription box for curly hair. Although they didn’t secure a deal, the exposure and feedback they received were invaluable in shaping their future success.
What sets Curl Mix apart from other haircare brands is its commitment to using natural and organic ingredients. Lewis firmly believes that individuals should not have to compromise their health for the sake of beauty. Thus, Curl Mix products are free from sulfates, parabens, and other harmful chemicals commonly found in haircare products. Instead, the brand relies on high-quality ingredients such as aloe vera, coconut oil, shea butter, and essential oils to nourish and strengthen curls.
Another unique aspect of Curl Mix is its DIY approach to haircare. The brand offers customizable hair products that allow customers to tailor their hair care routine to suit their specific needs. With Curl Mix, individuals can mix and match products, creating a personalized regimen that addresses their unique curl patterns, textures, and concerns. This empowers customers to take charge of their hair and experiment with different combinations until they find the perfect formula.
In addition to its product line, Curl Mix has also made significant strides in fostering a strong community. Lewis understands that representation and inclusivity are crucial in the haircare industry, and she has made it a priority to amplify diverse voices. The brand regularly features individuals with various hair types and textures in its marketing campaigns, showcasing the beauty of natural hair in all its forms. Curl Mix has also collaborated with influencers and content creators, creating a platform for education, inspiration, and support within the natural hair community.
Under Lewis’ leadership, Curl Mix has experienced remarkable growth and recognition. The brand has garnered a loyal following and has been featured in major media outlets such as Forbes, Essence, and Black Enterprise. Lewis herself has become a prominent figure in the entrepreneurial world, sharing her insights and experiences through speaking engagements and interviews.
Kim Lewis and Curl Mix have not only disrupted the haircare industry but have also become advocates for self-love, acceptance, and authenticity. By championing natural hair and providing safe, effective products, Lewis has empowered individuals to embrace their curls and wear their hair with confidence. With her unwavering commitment to quality, diversity, and inclusivity, Kim Lewis is a true visionary, revolutionizing the way we care for and celebrate our natural hair.